Saturday, September 28, 2013

The Walt Disney Company : Disney Debuts New Franchise Extension with Launch of Disney Princess Palace Pets App and Toy Line

Disney Consumer Products (DCP) introduces the newest arrival to the Disney Princess kingdom: Disney Princess Palace Pets. Inspired by the love for animals the Disney Princess characters display in their classic stories, the Disney Princess Palace Pets app and product collection enable children to play with, nurture and love their Palace Pets, just like their favorite Disney Princess characters.

The Palace Pets were first introduced in the Disney Princess Palace Pets app, a wildly popular, free iOS app from Disney Publishing Worldwide that launched in June 2013 and reached more than 1 million downloads in its first seven weeks. The app shares the story of how the Palace Pets met the Disney Princess characters and includes activities such as an interactive royal salon where children can wash, brush, groom, accessorize and treat the pets to snacks. Read more

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