Saturday, September 28, 2013

'Remember Roy E. Disney' Shines a Spotlight on Walt's nephew, who saved the Walt Disney Company Not Once but Twice

So it was Walt who dreamed up the Disney Company. And it was his older brother Roy O. who repeatedly found the funds necessary to turn Walt's dreams into reality. And it was Michael Eisner who took Disney when it was dead last in Hollywood (Out of the eight studios in town that were making movies at that time, Disney was eighth) and then turned into a multi-media powerhouse. And it's Bob Iger who -- through the canny acquisition of Pixar, Marvel and Lucasfilm (not to mention the Company's international expansion. What with the Shanghai Disneyland project and the purchase of India's UTV) -- has properly positioned Disney for future growth.

So if that's what Walt, Roy O., Michael and Bob did, then where does Walt's nephew -- the late Roy E. Disney -- fit into the Company's corporate history? According to David Bossert, the author of "Remembering Roy E. Disney: Memories and Photos from a Storied Life" (Disney Editions, September 2013), Roy E. is the soft-spoken yet passionate guy who saved The Walt Disney Company not once but twice. Read more

The Walt Disney Company : Disney Debuts New Franchise Extension with Launch of Disney Princess Palace Pets App and Toy Line

Disney Consumer Products (DCP) introduces the newest arrival to the Disney Princess kingdom: Disney Princess Palace Pets. Inspired by the love for animals the Disney Princess characters display in their classic stories, the Disney Princess Palace Pets app and product collection enable children to play with, nurture and love their Palace Pets, just like their favorite Disney Princess characters.

The Palace Pets were first introduced in the Disney Princess Palace Pets app, a wildly popular, free iOS app from Disney Publishing Worldwide that launched in June 2013 and reached more than 1 million downloads in its first seven weeks. The app shares the story of how the Palace Pets met the Disney Princess characters and includes activities such as an interactive royal salon where children can wash, brush, groom, accessorize and treat the pets to snacks. Read more